Why Developer Experience is the new uptime

The term we use for this is developer experience. At its core, it’s about how easily engineers can analyze, build, test, deploy, and maintain software.

“Developer Experience (DX) is all about how easily and effectively developers can get things done. It is the experience developers have when using tools and services to analyze, build, test, integrate, deploy, and maintain software.”, Addy Osmani, Senior Staff Engineering Manager working on Google Chrome, explains in his Developer Experience Book.

Maxime Le Roy, Tech Lead at Proxify, uses Legos as an analogy: “If the pieces are easy to find, snap together without breaking, and come with clear instructions, you can build cool things quickly and happily. That’s a good experience! But if the pieces don’t fit, the instructions are missing, and every time you build something, someone knocks it over, you’ll get frustrated and stop having fun.”, he says.

“DevEx (Developer Experience) is like that, but for developers. When tools, code, and systems work smoothly, developers can build things fast and without stress. But if things are slow, confusing, or broken, it takes forever, and nobody is happy.

So, good DevEx = happy, productive developers = better products!”, underlines Max.

Why should this matter at the board level? Because developer experience directly influences speed, quality, and outcomes. Organizations with strong developer experience move faster, build more reliable products, and retain their talent. In short, the experience of developers is no longer just a team-level concern, but a strategic lever for the business.

Why Developer Experience matters

Two decades ago, user experience shifted from being a design afterthought to a core driver of product competitiveness. Today, developer experience is undergoing a similar transformation. Just as frictionless UX became a differentiator in crowded markets, frictionless DevEx is now a differentiator in engineering organizations.

DevEx is essentially all about how easily and effectively developers can accomplish tasks. It enables teams and their leads to understand developers, anticipate their needs, streamline their workflows, and enable them with tools and services to analyze, build, test, integrate, deploy, and maintain software.

The business case is straightforward. When developers struggle with poor tooling, flaky tests, slow pipelines, or unclear processes, delivery slows down. The cost is not only measured in wasted time, but also in burnout and attrition.

Conversely, when the environment supports engineers, such as fast builds, predictable deployments, and clear documentation, teams can iterate quickly, ship with confidence, and stay engaged in their work.

Crucially, these effects are measurable. As Addy Osmani outlines in his research, developer experience can be tracked through concrete signals such as:

• Build and test times: When builds take 20 minutes instead of 2, iteration speed drops dramatically.
• CI/CD pipeline reliability: Frequent failures or flaky tests discourage developers from running them, undermining confidence in releases.
• Developer satisfaction surveys: Self-reported friction scores reveal whether teams feel empowered or blocked by their environments.
• Onboarding time for new engineers: A developer who takes weeks to set up their environment signals systemic inefficiency.

When these metrics are optimized, the payoff is tangible: reduced cognitive load, fewer mistakes, faster iteration, and more sustainable engineering practices.

Boards that overlook this dynamic are, in effect, taxing their own velocity. Every bottleneck in the developer workflow is a hidden drag on the company’s ability to compete. Organizations that treat developer experience as strategic, not just technical, will be the ones that sustain both speed and innovation.

The components of DevEx

The scope of DevEx includes, but isn’t limited to:

• Development environment: Fast, well-configured local setups (prebuilt Docker environments, optimized IDEs, and efficient package management).
• CI/CD pipelines: Reliable, fast, and well-documented CI/CD workflows that minimize friction in deploying changes.
• Tooling: Developer-friendly tools for debugging, logging, and profiling
• Documentation: Clear, concise documentation and onboarding guides to reduce ramp-up time.
• Coding standards: Enforced best practices through linting, testing frameworks, and code review workflows.
• Infrastructure: Efficient access to staging/production resources without unnecessary blockers.
• Collaboration: Seamless code reviews, PR workflows, and developer feedback mechanisms to continuously improve workflows.

Measuring developer success

So, it is clear that DevEx should be on the radar of any efficient and accomplished tech team. But what are the right metrics to measure friction and find sufficient ways to fix it?

According to The Developer Book, some of the best parameters to follow are:

Measuring UX characteristics: Metrics used to measure DX can assess whether our goods have the following UX characteristics.

• Usability: The product's usability indicates how simple it is to install, configure, and operate. To guarantee use, the product should be simple to use, reliable, and effective. The majority of commonly advised usability measurement techniques entail obtaining actual user input by demonstrating the product or prototype to them. Some tests Addy Osmani recommends to test usability are guerrilla tests, lab tests, remote usability tests, and interviews with developers.

• Accessibility: The product's accessibility is assessed for various jobs that may utilise it. The accessibility of the product may be assessed using developer trip maps and the difficulties experienced when carrying out the stages in the map. To determine whether the specified journeys are operating at their best, use these three methods to spot friction: asking community about challenges and improvement opportunities, conducting friction audits, and analyzing collected data.

• Findability: The speed at which a user may locate what they need in a product is known as findability. It could entail locating the product itself, a particular feature, or a fix or workaround for a problem. The main method of verifying this is to measure how long it takes the user to locate something in the product. For this assessment, we can use screen-recording laboratory experiments.

• Credibility: Delivering reliable products with the right functionality is key to credibility. Credibility is typically measured by counting software flaws. Credibility can be tested using either automated or traditional human functional testing techniques. We should take into account process bugs that occur as a result of developers' ignorance of how something operates, in addition to software-related problems.

• Usefulness: Usefulness responds to the particular requirements of developers. By measuring this attribute, we can be sure that we have covered the use cases that developers execute the most frequently. Determining the product's usefulness and value can be aided by making sure that crucial developer journeys are completed without any problems with accessibility or legitimacy. Value: This attribute shows how beneficial products are to developers. It is typically simple to collect data that is pertinent to the value offered. Here are some measures that may be useful.

From engineering concern to board concern

Poor DevEx isn’t simply a matter of developer satisfaction; it directly affects an organization’s ability to compete, deliver reliably, and retain its most valuable talent. In other words, it’s a business risk that deserves attention at the board level.

Slower time-to-market

When developers face constant friction—slow builds, unreliable environments, unclear release processes—features inevitably take longer to ship. In fast-moving markets, this lag translates into lost opportunities, delayed customer value, and weakened competitive positioning. Just as uptime matters because every minute of downtime cuts into revenue, each day of delay in delivery is revenue and market share left on the table.

Higher attrition and talent drain

Replacing an experienced engineer is not just difficult; it’s expensive. Recruitment, onboarding, and lost productivity during ramp-up can cost hundreds of thousands of dollars per hire. When developers feel blocked by unnecessary friction or outdated workflows, job satisfaction plummets, and attrition rises. In a talent market where top engineers have options, a poor DevEx can quietly erode a company’s ability to build and innovate.

Reduced product quality and reliability

Developer friction doesn’t just slow things down—it amplifies risk. Inefficient testing environments, inadequate tooling, or shaky deployment processes create opportunities for defects to slip into production. The result is not only higher bug counts and outages but also a direct hit to customer trust and brand reputation. In the same way that downtime signals operational fragility, persistent friction in development signals fragility in delivery.

The strategic analogy—DevEx is the new uptime

Boards already recognize uptime as a business-critical metric because downtime translates directly into lost revenue. DevEx deserves similar visibility. Developer friction is the “downtime” of the software delivery pipeline: it silently bleeds productivity, damages morale, and undermines innovation. If uptime measures how reliably we serve customers today, DevEx measures how reliably we can serve them tomorrow.

How Proxify is Improving DevEx: Actionable takeaways

At Proxify, Max and the team dedicate a lot of effort to continuously measuring and improving Developer Experience (DevEx), since we believe that happier, more empowered developers can build better products faster.

Improving DevEx isn’t just about tools or processes. It’s about reducing friction, fostering autonomy, and making sure developers can focus on solving meaningful problems. Below are some of the key practices and tools we put in place and why they matter:

• Testing environments: Having reliable, consistent testing environments helps developers work with confidence. It reduces uncertainty, builds trust in the system, and allows teams to experiment or validate changes without risking production. By empowering developers to test independently, it also boosts autonomy and shortens feedback loops.

• Release process: A well-structured release process ensures changes are delivered in a coordinated, transparent manner. This not only improves collaboration between teams—developers, QA, and operations—but also lowers the stress associated with shipping new features, since everyone knows the steps and expectations.

• Pipelines with automated checks: Automated testing, static analysis, and code quality checks in the pipeline create a safety net for developers. These guardrails catch issues early, ensuring higher code quality and preventing recurring bugs, while also saving developers from repetitive manual checks.

• Safer deployments: We use deployment strategies that minimize downtime, such as zero-downtime deployments with Envoyer. This is crucial for both the end-user experience and developer peace of mind—knowing that deployments won’t unexpectedly break production makes shipping code a less risky and more frequent activity.

• Monitoring: Logs and alerts enable teams to detect and resolve issues quickly. Proactive monitoring gives developers visibility into the health of applications in real time, reducing firefighting and allowing teams to focus more on building than on reacting to problems.

• Coding standards: Consistent coding standards, enforced with linting for both frontend and backend codebases, make collaboration smoother. They reduce unnecessary discussions in code reviews, keep the codebase cleaner, and lower the barrier for new developers joining a project.

• AI tooling: Modern AI-powered tools such as GitHub Copilot and Coderabbit serve as accelerators for productivity. They help with boilerplate code, improve efficiency in day-to-day tasks, and even suggest solutions that can inspire better implementations, while leaving ultimate decision-making with the developer.

Altogether, these practices ensure that developers at Proxify can work with focus, safety, and collaboration in mind. By investing in DevEx, we’re not just improving developer happiness, but also ensuring sustainable, high-quality delivery for our clients.

Conclusion

DevEx is no longer just an engineering concern—it’s a strategic one. Boards should demand visibility into the developer experience, tracking it with the same seriousness as uptime, revenue, or customer churn. By doing so, they not only safeguard the well-being of their engineering teams but also protect the company’s ability to deliver value, innovate, and grow.