What is Salesforce CPQ?

Jul 09, 2025 · 1 min read

Salesforce CPQ is a powerful tool that enables businesses to streamline their quoting and pricing processes. It stands for Configure, Price, Quote, and is designed to help sales teams generate accurate quotes quickly and efficiently. By automating the quoting process, Salesforce CPQ helps sales representatives spend less time on administrative tasks and more time selling.

Key features of Salesforce CPQ include product configuration, pricing rules, guided selling, and quote generation. Product configuration allows sales reps to easily select the right products and services for each customer, ensuring that quotes are tailored to their specific needs. Pricing rules enable businesses to set up complex pricing structures based on factors such as volume discounts, promotions, and contract terms. Guided selling provides sales reps with recommendations and upsell opportunities to maximize revenue. Finally, quote generation allows sales reps to create professional-looking quotes with just a few clicks.

Overall, Salesforce CPQ helps businesses improve their sales processes by reducing errors, increasing efficiency, and providing a better customer experience. By automating the quoting process and ensuring that quotes are accurate and consistent, businesses can close deals faster and drive revenue growth. With Salesforce CPQ, sales teams can spend less time on administrative tasks and more time building relationships with customers and driving sales.