Product Designer | UI/UX

JG Wentworth - a financial services platform offering direct-to-consumer access to personal loans, structured settlement payment purchasing, debt resolution, and debt consolidation.

• Defining, designing, and consistently improving user experiences across multiple platforms;

• Creating wireframes, prototypes, user flows, and interface designs with a primary focus on addressing customer needs;

• Making customer-centered and data-driven design decisions;

• Guiding the design direction of a team of five members;

• Focusing on effective communication and collaboration with cross-functional teams;

• Creating Personal Development Plans for each team member;

• Facilitating workshops to foster a collaborative and creative culture while maintaining high standards of quality.

• Conducting user research and gathering insights to inform and guide design decisions;

• Contributing to the development and maintenance of the design system, ensuring consistency and scalability across all platforms;

• Managing the design team and translating business and user needs into intuitive and practical interfaces.

Dara worked on the Entitlement Master and Fulfillment ID subprojects at Equifax, a leading American credit bureau that collects and stores information about individuals and companies. Her key responsibilities included:

• Maintaining and updating design libraries and creating production-ready assets to ensure consistency and quality across the projects;

• Collaborating closely with developers to ensure that design elements were seamlessly translated into the final product;

• Creating UX/UI deliverables to support and enhance product requirements, ensuring a user-friendly experience.

Contributed to a groundbreaking project that developed a revolutionary web and mobile application for trip creation, planning, and management across laptops, mobile phones, and tablets. Her key responsibilities included:

• Designing intuitive and user-friendly web and mobile applications, incorporating innovative features to enhance the travel planning experience;

• Conducting thorough data analytics to inform product design and improve user engagement;

• Developing responsive and adaptive designs for a seamless cross-platform interface, ensuring optimal usability on all devices.

• Conducted qualitative competitor research to understand the market landscape;

• Performed market and user analysis to identify target audience needs and preferences;

• Designed wireframes and prototypes for the future product to establish a clear visual and functional layout;

• Created and presented multiple visual concepts following the wireframing phase to provide design direction and options for the product.

• Designed user interfaces for both desktop and mobile applications, ensuring a seamless user experience across devices;

• Developed comprehensive style guides to maintain consistent design elements throughout the platform;

• Created user personas to better understand and address the needs of the platform's target audience;

• Worked under strong mentorship, enhancing her skills and knowledge in design documentation, structure, and accuracy;

• Gained valuable experience in maintaining detailed and accurate design documentation for project clarity and consistency.

• Communicates effectively with clients to understand their design needs and objectives;

• Ideates and executes creative design projects based on client specifications;

• Manages and maintains project schedules, ensuring timely delivery of design work;

• Balances workload efficiently to meet deadlines for multiple projects;

• Oversees financial aspects of design services, including budgeting and invoicing.